Course Code DEI 614
Course Title Principles of Marketing
Online Offers
  • Fall 2021 (tentative) (Instructor: Tobias Thielen)
Course Location Online
Credit Weight 0.5
Course Description

The objectives of this course are to provide the students with a firm understanding of market strategy and the techniques used for marketing in a globalized context. This course aims to instruct students in two primary, fundamental areas of marketing: (1) basic principles of marketing, which includes market segmentation strategies, the use of marketing channels, how to develop promotion and pricing strategies, and how to develop competitive advantage, and (2) how to leverage technology-driven, digital media for achieving marketing goals.

Typical terms may not reflect online offerings.

Course Work and Exam (note 2)
  • Prerequisite: MDEI Students Only
System Requirements
  • A computer with Internet access is required for all online and multimodal courses. Please see the System Requirements.
Taught in English
How to Register:
Waterloo Students
Enrol In, Drop, and Swap Classes Online
How to Register:
Non-Waterloo Students
How to Apply - Prospective Students
Fees Tuition Fees, Financial Aid, Scholarships, and Awards

  1. The Undergraduate Calendar and the Graduate Calendar are the official source for information about course details. Quest is the official source for Undergraduate and Graduate Schedule of Classes information. The offerings indicated on this site are unofficial and subject to change daily. The course instructor will provide the official course requirements and expectations at the start of term.
  2. If available, the example of a recent course outline is provided for general information only. It gives an overview of the course from a recent offering but it is not the course outline for the current offer and is subject to change. If you are currently taking this course, the official course outline that applies to this offer is in your online course.
  3. Library Requirements: Please see the online library access and Waterloo ID card information.
  4. For a list of any required textbooks and other materials to be purchased, go to the Waterloo BookStore.