Course Code ENBUS 630
Course Title Enterprise Marketing and Social Accountability
Online Offers No offers currently scheduled.
Last offer: Spring 2021
Course Location Online
Credit Weight 0.5
Course Description

Changing boundaries, and shifting social expectations create risks and opportunities for an enterprise. This course discusses the need to remain accountable to society and manage the firm's reputation in the age of digital information and raised sustainability disclosure expectations. It also examines the implications for marketing and reporting. The course introduces core tools for corporate sustainability marketing and reporting, including stakeholder engagement approaches, social accountability and carbon disclosure guidelines, sustainability reporting frameworks, sustainability standards, codes, certifications and labels, and green marketing.

Typical terms may not reflect online offerings.

Course Work and Exam Spring 2021 course outline (note 2)
Requisites
  • Prerequisite: ENBUS 601 and 602; Master of Environment and Business students only
Materials
     
System Requirements
  • A computer with Internet access is required for all online and multimodal courses. Please see the System Requirements.
Taught in English
Special Notes 1) This course fulfills one of the MEB core requirements.
How to Register:
Waterloo Students
Enrol In, Drop, and Swap Classes Online
How to Register:
Non-Waterloo Students
How to Apply - Prospective Students
Fees Tuition Fees, Financial Aid, Scholarships, and Awards

  1. The Undergraduate Calendar and the Graduate Calendar are the official source for information about course details. Quest is the official source for Undergraduate and Graduate Schedule of Classes information. The offerings indicated on this site are unofficial and subject to change daily. The course instructor will provide the official course requirements and expectations at the start of term.
  2. If available, the example of a recent course outline is provided for general information only. It gives an overview of the course from a recent offering but it is not the course outline for the current offer and is subject to change. If you are currently taking this course, the official course outline that applies to this offer is in your online course.
  3. Library Requirements: Please see the online library access and Waterloo ID card information.
  4. For a list of any required textbooks and other materials to be purchased, go to the Waterloo BookStore.