Course Code (cross-listed)
  • ARBUS 302
  • MGMT 244
Course Title Principles of Marketing
Online Offers
  • Winter 2022 (tentative) (Instructor: TBA)
  • Fall 2021 (tentative) (Instructor: TBA)
  • Fall 2021 (tentative) (Instructor: Kelly Mac Donald)
  • Fall 2021 (tentative) (Instructor: Olivia Mesta)
Course Location Online
Credit Weight 0.5
Course Description

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Typical terms may not reflect online offerings.

Course Work and Exam Spring 2021 course outline (note 2)


  • Prerequisite: ECON 101; Level at least 2B Arts and Business students.
  • Antirequisite: BUS 352W, ECON/MGMT 344/ARBUS 302, ENBUS 211/311, GBDA 304

MGMT 244

  • Prerequisite: Level at least 2B.
  • Antirequisite: BUS 352W, ECON 344/ARBUS 302, ENBUS 211/311, GBDA 304
System Requirements
  • A computer with Internet access is required for all online and multimodal courses. Please see the System Requirements.
Taught in English
How to Register:
Waterloo Students
Enrol In, Drop, and Swap Classes Online
How to Register:
Non-Waterloo Students
How to Apply - Prospective Students
Fees Tuition Fees, Financial Aid, Scholarships, and Awards

  1. The Undergraduate Calendar and the Graduate Calendar are the official source for information about course details. Quest is the official source for Undergraduate and Graduate Schedule of Classes information. The offerings indicated on this site are unofficial and subject to change daily. The course instructor will provide the official course requirements and expectations at the start of term.
  2. If available, the example of a recent course outline is provided for general information only. It gives an overview of the course from a recent offering but it is not the course outline for the current offer and is subject to change. If you are currently taking this course, the official course outline that applies to this offer is in your online course.
  3. Library Requirements: Please see the online library access and Waterloo ID card information.
  4. For a list of any required textbooks and other materials to be purchased, go to the Waterloo BookStore.